The Future of Consumers | Embracing Customer Loyalty – Part 2
By Anastasia Lloyd-Wallis Chief Operating Officer and Head of Consumer Insights, Retail Doctor Group In part one of this two part series, I explored how customer loyalty has changed and shared a four step process to follow in revamping an existing loyalty program. In...
The Future of Consumers | Embracing Customer Loyalty – Part 1
By Anastasia Lloyd-Wallis Chief Operating Officer and Head of Consumer Insights, Retail Doctor Group How customer loyalty has changed We really have seen a shift in the focus of loyalty. Customers are now wanting to create an emotional connection with brands. They’re...
Fit for Business in a Period of Rising Costs
By Peter Sheppard Senior Performance Consultant, Retail Doctor Group Despite lots of analysts, banks, government and many others having an opinion on how inflation will trend going forward, no one really knows how high and for how long we will have to fight...